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Welcome to the Circle Back Initiative

The Circle Back Initiative has been created to improve the experience candidates receive after submitting a job application. 

The initiative is a collection of Employers and Recruitment and Staffing Agencies who commit to our guiding standards on candidate communication.

Our initiative champions agree to respond to every applicant throughout the recruitment process.

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Employers - Take the BENCHMARCX Candidate Experience Diagnostic Test.

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What is the Circle Back Initiative?

The Circle Back Initiative is a collection of employer and recruitment and staffing agencies who commit to responding to every job applicant.

The Circle Back Initiative is a collection of employer and recruitment agencies who commit to responding to every job applicant. 

One of the biggest complaints we hear from candidates is that they often do not hear back from employers and agencies post-application or even interview. 

An application and recruitment  process can often be an emotional and frustrating one.  Candidates invest significant amounts of time and energy into improving and honing their CVs, cover letters,  job applications and preparing for interviews. They're often jumping through application hoops put in their way to finally be able to click submit or attend an interview,  which is invariably followed by........ silence. 

Particularly in the current climate, so much hope hangs on every job application. Our view is that employers have a significant part to play in treating this hope and the applicant with respect, and provide a candidate experience that counts, by responding to every applicant. 

Not only that, but we know providing a great candidate experience helps employers and recruitment agencies to protect and showcase their brand, create and maintain an excellent reputation, candidates become or stay as customers, and additionally become advocates for your organisation. We also find that we can hire great people, faster.

We want to help make a change and encourage and champion organisations who respond to every applicant. We recognise this can be a challenge when it comes to the volume of applications received; however, we are here to support and advise employers who would like to achieve this. 

We are looking for employers and recruitment to become a Circle Back Initiative Employer by bringing meaning to the candidate experience by committing to respond to all applicants.  Employers are responsible for monitoring their commitment to respond to every applicant.

By signing up for the Circle Back Initiative, your organisation is making a commitment, along with other employers, to ensure EVERY candidate who applies for a role in your company receives an outcome response. 

Each employer or recruitment agency will receive a Circle Back Initiative badge, which can be used on job ads and careers websites, for example, to highlight your commitment.


Circle Back Initiative for

We commit to respond to every applicant 


Circle Back Initiative for

We commit to respond to every applicant


Employers and Agencies - Contact us about joining.
Please note, job applications to Circle Back Employers cannot be made through this form